Anti-Sealord Campaign Takes Over Auckland

Last Monday* Greenpeace New Zealand launched a campaign against Sealord, deploying hundreds of inflammatory posters around Auckland’s city centre.

The posters display Sealord’s new logo along with the phrase “Nice Logo. Bad Tuna.”

Greenpeace activists have also taken to the Three Kings water reservoir and converted it into a giant Sealord tuna can. The reservoir features the “Bad Tuna” phrase and a protruding shark fin.

Greenpeace oceans campaigner Karli Thomas says the campaign will highlight Sealord’s harmful fishing practices and their danger to marine life. “Today we are taking to the streets to let people know that behind Sealord’s new logo is a dirty fishing practice that is recklessly destroying pacific sea life,” says Thomas. “Our message to Sealord is change your tuna not just your logo.”

The “dirty fishing practice” in question is when industrial fishing vessels use large nets around Fish Aggregation Devices. These FADs attract other ocean life as well as Tuna, often capturing sharks, turtles, and young tuna in the nets. This unwanted ocean life is later thrown back into the sea, often dead or seriously injured.

As part of its global campaign Greenpeace hopes to convince tuna companies to move towards more sustainable fishing practices.

In April this year Greenpeace convinced Foodstuffs to change its fishing practices. Foodstuffs announced that Pams canned tuna would stop using FADs by the end of this year. Sealord did not change its policy.


*I wrote this up on Monday but couldn’t post it due to technical difficulties.

Note: This article is practice for my entry into journalism school. Please leave feedback below!

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